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230690959
Ready Set Change: Why Knowing What to Do Isnt Enough
Item #:
230690959
MKD 990
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Knowing what to do and actually doing it are two very different things.
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- I know what to do. I just don't do it.If you've ever said those words—or heard them from a friend, employee, student, team member, or client—this book is for you.In order to change we assume people need more information. More motivation. More accountability. A better plan. But what if we've been solving the wrong problem?After 40+ years as a therapist, executive coach, organizational consultant, and university professor, Dr. Lawrence Pfaff came to a different conclusion.The greatest obstacle to change isn't a lack of knowing what to do. It's a lack of readiness to do it.That's the Knowing-Doing Gap.The Knowing-Doing Gap doesn't just explain personal change. It also explains why teams, organizations, and even cultures struggle to change.Every change—whether it's a person breaking a habit, a manager coaching a resistant employee, or a leader steering an organization through transformation—runs on the same psychological engine. A person who can't stick to an exercise plan and a team that agrees change is needed but never quite gets there are experiencing that same Knowing-Doing Gap.Because all meaningful change—whether personal, professional, or organizational—ultimately occurs one person at a time.In Ready Set Change you'll follow the true, year-long journey of 21 people as they struggle, relapse, grow, and ultimately transform. Their story helps explain why:Individuals continue repeating patterns they genuinely want to leave behindPeople remain stuck despite clear, genuine insightEmployees resist well-designed change initiativesLeaders struggle to change their behaviorsParents find that advice alone rarely changes their childrenAt the heart of the book is a powerful insight:Successful change follows five predictable stages.Precontemplation – The need for change hasn't yet been recognizedContemplation – The person is weighing whether change is worthwhilePreparation – Readiness is beginning to take shapeAction – New behaviors are being implementedMaintenance – Lasting change is being sustainedHere's what changes everything: The intervention that helps in one stage often fails in another.When we match approach to a person's readiness, change becomes possible.Inside you'll discover:Why knowing what to do isn't enough—and what creates lasting changeHow to recognize each stage of readiness in yourself and othersWhy setbacks and relapse are a normal part of successful changeWhy going on a diet or program can set you up to failHow to help clients, employees, family members, friends and teams move forward without triggering more resistanceHow this framework can be applied in multiple settingsThis book is for you if...You're trying to change yourselfYou help others change as a therapist, coach, consultant, healthcare professional, teacher, friend or parentYou lead people as an executive, manager, HR professional, etc.You're responsible for organizational changeYou've wondered why people know what to do but still don't do itFor more than four decades, Dr. Lawrence Pfaff has worked with individuals and organizations face a common challenge: Helping people turn knowledge and insight into action.Ready Set Change helps you understand not only what needs to change, but when, why, and how lasting change becomes possible.Because whether you're changing one person or an entire organization...all change begins as personal change.And lasting change doesn't happen by trying harder. It happens by doing the right work at the right time.
| Publisher | Independently published |
| Publication date | April 16, 2026 |
| Language | English |
| Print length | 166 pages |
| ISBN-13 | 979-8257609541 |
| Item Weight | 8.1 ounces (229.64 grams) |
| Reading age | 14 - 17 years |
| Dimensions | 6 x 0.38 x 9 inches (15.2 x 1 x 22.9 cm) |
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Features & Benefits
- Discover why knowing what to do isn't enough for lasting change.
- Learn the five predictable stages of successful change.
- Identify your exact readiness stage to move forward.
- Understand common pitfalls that lead to failure in change efforts.
- Apply the framework to personal change and organizational transformation.
- Find tailored strategies based on your psychological readiness.
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