ストーリーとしての競争戦略 ―優れた戦略の条件 Hitotsubashi Business Review Books
Item #: 87917675

ストーリーとしての競争戦略 ―優れた戦略の条件 Hitotsubashi Business Review Books

Item #: 87917675
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Shop ストーリーとしての競争戦略 ―優れた戦略の条件 Hitotsubashi Business Review Books online at a best price in North Macedonia. 4492532706
  • 30万部突破のロングセラー! 戦略の神髄は 思わず人に話したくなるような 面白いストーリーにある。 大きな成功を収め、その成功を持続している企業は、戦略が流れと動きを持った「ストーリー」として組み立てられているという点で共通している。戦略とは、必要に迫られて、難しい顔をしながら仕方なくつらされるものではなく、誰かに話したくてたまらなくなるような、面白い「お話」をつくるということなのだ。 本書では、この「ストーリー」という視点から、究極の競争戦略と競争優位、その背後にある思考のパターンの本質を、多くの企業の事例を挙げながら解明していく。 一橋大学ビジネススクールで気鋭の経営学者、初の単独著作。 語り口調を使い、ストーリーを楽しめるような作りとなっている。
Publisher 東洋経済新報社
Publication date April 23, 2010
Language Japanese
Print length 544 pages
ISBN-10 4492532706
ISBN-13 978-4492532706
Item Weight 560 g
Dimensions 7.68 x 5.51 x 1.18 inches (19.5 x 14 x 3 cm)

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