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ストーリーとしての競争戦略 ―優れた戦略の条件 Hitotsubashi Business Review Books
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- 30万部突破のロングセラー! 戦略の神髄は 思わず人に話したくなるような 面白いストーリーにある。 大きな成功を収め、その成功を持続している企業は、戦略が流れと動きを持った「ストーリー」として組み立てられているという点で共通している。戦略とは、必要に迫られて、難しい顔をしながら仕方なくつらされるものではなく、誰かに話したくてたまらなくなるような、面白い「お話」をつくるということなのだ。 本書では、この「ストーリー」という視点から、究極の競争戦略と競争優位、その背後にある思考のパターンの本質を、多くの企業の事例を挙げながら解明していく。 一橋大学ビジネススクールで気鋭の経営学者、初の単独著作。 語り口調を使い、ストーリーを楽しめるような作りとなっている。
| Publisher | 東洋経済新報社 |
| Publication date | April 23, 2010 |
| Language | Japanese |
| Print length | 544 pages |
| ISBN-10 | 4492532706 |
| ISBN-13 | 978-4492532706 |
| Item Weight | 560 g |
| Dimensions | 7.68 x 5.51 x 1.18 inches (19.5 x 14 x 3 cm) |
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