Digital Business and E-Commerce Management
Digital Business and E-Commerce Management
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Digital Business and E-Commerce Management
Digital Business and E-Commerce Management
Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of 'Digital', strategy and implementation.
Digital Business and E-Commerce Management
Бр. на производ: 23331650

Digital Business and E-Commerce Management

Бр. на производ: 23331650

MKD 5151

MKD 7117

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What Stands Out

Comprehensive Coverage
This edition provides a thorough exploration of digital business strategies and e-commerce management essentials, ensuring readers gain a solid understanding of the evolving online marketplace.
Updated Case Studies
Incorporates recent case studies and examples that reflect current trends in digital business, helping readers apply theoretical concepts to real-world scenarios effectively.
User-Focused Approach
Designed for students and professionals alike, it offers practical insights and tools that address actual business challenges, ensuring relevance in today's digital economy.

Детали за производот

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  • · Which strategies and tactics are needed to develop and implement a Digital Business?· How do we work out where to put our investment?· What are the things that have to happen in an organisation to make a Digital Business successful?· How should businesses select the best digital technology, media and insight sources to compete? This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:· A structured approach to review, plan and implement a digital business strategy for all types of organisation· The latest on digital marketing techniques in SEO, social media comms and content marketing· All new case studies providing examples of organisations and their experiences of digital business and e-commerce· A brand new chapter introducing the concepts of digital business transformation and growth hackingWhether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.
Publisher Pearson
Publication date June 14, 2019
Edition 7th
Language English
Print length 680 pages
ISBN-10 1292193336
ISBN-13 978-1292193335
Item Weight 2.79 pounds (1.27 kg)
Dimensions 7.68 x 1.6 x 10.43 inches (19.5 x 4.1 x 26.5 cm)

Who Should Buy?

Suitable For
  • Business Students

    Ideal for students pursuing degrees in business or e-commerce, offering essential knowledge for academic success and practical application.

  • Entrepreneurs

    Provides valuable insights for entrepreneurs looking to launch or enhance their online business strategies and digital marketing efforts.

  • Marketing Professionals

    Essential for marketing professionals seeking to improve their understanding of e-commerce trends, tools, and digital marketing strategies.

Not Suitable For
  • Beginners

    Not suited for absolute beginners in e-commerce, as it may require prior knowledge of business concepts and terminologies.

ОПИС НА ПРОИЗВОД

About This Item

Introducing the Digital Business and E-Commerce Management 7th Edition! Are you interested in gaining invaluable knowledge about digital business and e-commerce management? Look no further! Our latest edition is here to provide you with all the essential information and skills needed to excel in the thriving digital business landscape. Whether you are a student, professional, or entrepreneur, this comprehensive textbook is tailored to cater to your needs in digital business management. With its user-friendly format and up-to-date content, it is perfect for anyone looking to take their understanding of e-commerce management to the next level. By studying this textbook, you will learn the ins and outs of digital business management, equipping you with the necessary tools and strategies to succeed in the field. From understanding the fundamentals of e-commerce to learning about effective marketing techniques, this book covers it all. Stay ahead of the competition with our in-depth case studies, which provide real-world examples of successful digital business management strategies.

By analyzing these cases, you will gain valuable insights into the challenges and trends that professionals face in today's ever-changing digital landscape. What sets this edition apart is its focus on practical application. We understand the importance of hands-on experience, which is why this book provides you with practical exercises and activities to reinforce your learning. You will have the opportunity to develop the skills needed to excel in digital business management and make informed decisions in real-world scenarios. Whether you're looking to jumpstart your career in digital business management, enhance your existing skills, or simply stay up-to-date with the latest industry trends, this textbook is your ultimate guide.

Don't miss out on the opportunity to gain a competitive edge and achieve success in the fast-paced world of e-commerce. Order your copy of the Digital Business and E-Commerce Management 7th Edition today and unlock a world of possibilities in the digital business landscape.

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Прашања и одговори на купувачи

  • Прашање: What topics are covered in Digital Business and E-Commerce Management 7th Edition?

    Одговор: The book covers a wide range of topics, including digital marketing strategies, online business models, e-commerce technologies, and consumer behavior in the digital space. It also delves into data analytics, cybersecurity, and the impact of social media on businesses. This comprehensive approach allows readers to understand the intricate dynamics of operating in a digital environment. For instance, marketing professionals can apply insights from the book to enhance their digital campaigns.
  • Прашање: Who is the target audience for Digital Business and E-Commerce Management 7th Edition?

    Одговор: The target audience includes students, professionals, and educators involved in business management, marketing, and e-commerce studies. It is particularly beneficial for those looking to expand their knowledge of digital business practices and e-commerce strategies. By studying this book, students can gain essential skills applicable in various industries, preparing them for the demands of today's digital economy.
  • Прашање: How does Digital Business and E-Commerce Management 7th Edition differ from previous editions?

    Одговор: This edition includes updated content reflecting the latest developments in technology and e-commerce. New case studies, real-world examples, and current trends make the material relevant and applicable. For example, recent chapters discuss the impact of artificial intelligence on customer experience, which is crucial for modern business practices. Readers can leverage these insights to navigate the evolving digital landscape effectively.
  • Прашање: Is Digital Business and E-Commerce Management 7th Edition suitable for beginners?

    Одговор: Yes, the book is written in an accessible manner, making it suitable for beginners. It introduces foundational concepts in digital business and e-commerce before diving into more advanced topics. Readers new to the field can build a solid understanding, ensuring they grasp complex ideas in later discussions. This makes it an excellent starting point for anyone looking to enter the digital business realm.
  • Прашање: Does the book include practical examples and case studies?

    Одговор: Absolutely, this edition includes numerous practical examples and case studies that illustrate real-world applications of digital business concepts. These case studies help connect theories with actual business scenarios, providing insights into successful strategies used by companies today. For instance, a case study on a successful e-commerce platform can offer valuable lessons for aspiring entrepreneurs or marketers.
  • Прашање: What skills can be developed by reading Digital Business and E-Commerce Management 7th Edition?

    Одговор: Readers can develop a variety of skills, including digital marketing, strategic planning, and analytics. Understanding how to leverage e-commerce technologies effectively enhances problem-solving and decision-making abilities. Practical scenarios outlined in the book guide readers on implementing digital strategies, preparing them for roles in marketing, business management, and entrepreneurship.
  • Прашање: Can this book be used for academic purposes?

    Одговор: Yes, Digital Business and E-Commerce Management 7th Edition is an excellent resource for academic use. It is suitable for course materials in universities and colleges that focus on e-commerce, business management, and marketing. Professors can incorporate this book into their curricula, providing students with essential knowledge and skills for their future careers in the digital sector.
  • Прашање: What are the key trends discussed in this edition regarding e-commerce?

    Одговор: Key trends highlighted in the edition include the rise of mobile commerce, personalization through data analytics, and the increasing importance of user experience. The book discusses how businesses adapt to these trends and implement strategies to enhance online engagement. For example, understanding mobile user behavior can help marketers design campaigns that resonate with on-the-go consumers, ultimately increasing customer loyalty.
  • Прашање: How frequently is the information updated in Digital Business and E-Commerce Management 7th Edition?

    Одговор: The information is regularly updated to reflect the fast-paced changes in the digital landscape. Each edition incorporates recent developments, technologies, and practices relevant to e-commerce. This ensures that readers have access to current and applicable knowledge. Staying informed about the latest updates allows businesses and individuals to adapt their strategies accordingly and remain competitive.
  • Прашање: Where can I buy Digital Business and E-Commerce Management 7th Edition in North Macedonia?

    Одговор: You can purchase Digital Business and E-Commerce Management 7th Edition on Ubuy, a trusted online marketplace known for its extensive selection of books and educational resources. Ubuy offers convenient access to this essential text, ensuring you can enhance your knowledge in digital business management with just a few clicks.

E-Commerce Editorial Review

This book on e-business concepts, case studies and vocabulary has been received positively by customers. It has been helpful to MBA and doctoral students, and is also useful for digital business teaching and business consulting. Customers appreciated the insights on different terminology used in e-business. The delivery of the book took longer than expected by some customers, but others received quick delivery.

Customer Reviews & Ratings

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Добрите

  • Interesting and informative
  • Useful for MBA and doctoral students
  • Good for teaching digital business
  • Helpful insights into different e-business terminology
  • Quick delivery for some customers

Конс

  • Slow delivery for some customers

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MKD 5151

MKD 7117

Нарачајте сега и ќе се испорача околу Sunday, Август 09

QTY:

Остана само 1 ставка на залиха.
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Our Top Logistics Partners
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Карактеристики и придобивки

  • Strategies and tactics for developing and implementing a Digital Business
  • Guidance on where to invest in a Digital Business
  • Insight into the requirements for a successful Digital Business
  • Selection of the best digital technology, media, and insight sources
  • Latest techniques in digital marketing and transformation
  • Case studies showcasing real experiences in digital business and e-commerce

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